Snake Eyes, the latest installment in the G.I. Joe franchise, has been moved up three months from October 22 to July 23.
Paramount has bumped up the release date of their Snake Eyes: G.I. Joe Origins to July 2021. The solo film stars Henry Golding (Crazy Rich Asians) as the title character based on the popular toyline. The film is set as both a spin-off and reboot to the G.I Joe film franchise, whose last entry was G.I Joe: Retaliation in 2013.
Snake Eyes: G.I. Joe Origins was originally set to open in October 2020 but was delayed to October 2021 due to the COVID-19 pandemic. The marketing for the film had just started to get underway with the first look at the new toys unveiled, which are set to hit shelves in November, just in time for the holiday season. With the success of Godzilla vs. Kong in both the domestic and international box office, it appears that Paramount is willing to take a chance at their latest attempt at the G.I Joe franchise with a summer release date.
Paramount has now set Snake Eyes: G.I Joe Origins to open in theaters on July 23, 2021. This is three months ahead of its original release date and comes as the news breaks that Paramount has moved Top Gun: Maverick out of the summer 2021 slate to November. Snake Eyes is now one of only three films that Paramount has opening this summer alongside A Quiet Place 2 and Paw Patrol: The Movie.
This isn’t the first time a G.I Joe movie has made such a drastic release date shift. In May 2012, just a month before G.I Joe: Retaliation was set to open in theaters the studio delayed it to March 2013. Snake Eyes: G.I. Joe Origins was facing heavy competition in October, but a summer release date now puts it in an even more crowded slot. The film will open two weeks after Black Widow, a week after Space Jam: A New Legacy, and now the same date as Hotel Transylvania: Transformania. The following week will see The Jungle Cruise open in theaters, and then the highly anticipated release of The Suicide Squad at the beginning of August.
While many movie theaters will be opening up to full capacity by the summer, there is still a level of uncertainty on how films will be able to perform at the box office. Snake Eyes: G.I. Joe Origins is the first G.I. Joe film in eight years. Even with a franchise that had done as consistently well at the box office as Transformers had when Bumblebee arrived in a crowded 2018 holiday season struggled to perform. Now audiences can choose to see it in theaters or wait 45 days for the film to show up on Paramount+.